Ludwig Cancer Research is an international community of distinguished scientists dedicated to preventing and controlling cancer. Since its inception, the Institute has invested more than $1.7 billion of its own resources in cancer research, and has an endowment valued at $1.2 billion.
Originally Ludwig’s online presence was a collection of independent websites scattered over twenty centers around the world and six US institutions: Johns Hopkins University, Dana-Farber/Harvard Medical School, Massachusetts Institute of Technology, Memorial Sloan-Kettering Cancer Center, Stanford University and the University of Chicago. Ludwig wanted to present a cohesive brand, user experience and leverage the content throughout the various sites, while maintaining the independence the local centers desired.
We built a system that allows each local center day-to-day management of staff, news, research and publications with the overall site being managed by the marketing team focusing on global initiatives and case studies.