Sourcetop supports
Photo by Thiago Cerqueira

The Cradle

Site upgrade with custom features for adoptive families to enroll, highlight their home and engage in the adoption process.

Renowned as one of the foremost adoption agencies in the country, since opening in 1923 The Cradle has helped place more than 15,000 children into permanent, loving homes. The Cradle is the only adoption agency in the country with an on-site nursery. They provide lifelong support for all who are touched by adoption -- birthparents, adopted persons, and adoptive parents.

Sourcetop's role was to help them get their site up to modern standards with a CMS upgrade, SEO additions, workflow improvements and implement a new design provided by their agency.

Prospective families were also given new tools to create their profile with family descriptions and photo album for mother's to review for possible placement.

We continue to support The Cradle with day-to-day system updates and fundraising campaigns.

We appreciate Sourcetop caring about the mission of our work and how it is represented online.
Casey Fitzner
Marketing Manager
Energy BBDO